Optimize Images for Uploading to Pinterest

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Optimize Images for Uploading to Pinterest

This is my second tutorial about working with Pinterest and in this article I’m going to teach you the secrets to prepping images for uploading directly to the Pinterest website. (This is different than just pinning images from your website, etc. – but specifically for when uploading brand-new content directly to your personal Pinterest profile.).

I don’t pin my own work (very often) – but when I do it’s for a specific purpose – like helping my clients with wardrobe tips. I don’t run a normal blog anymore, and have found this is a much easier and accessible way to show off wardrobe ideas for future clients. In this tutorial I’ll show you the really easy steps for re-sizing and saving your own images before uploading to your Pinterest profile!

I read that you should size your images to 736 pixels across by “any height” – but I found that matching the final display size exactly yielded better results. I experimented and found that an image sized 736 x 908 is the perfect size (aka a 16×20 ratio) for viewing on the site. The biggest issue I found was dull looking images that didn’t retain their true colors from my computer to internet so I did some more experimenting and found that 72 DPI is ideal.

Before I was just re-sizing the image for web at 240 DPI (basically following my guidelines for Facebook) – and I realized that Pinterest & Facebook are dramatically different in their display capacity. Now I think they are looking much better!

BEFORE

This is the image I uploaded using my OLD method of saving for web. (see it on Pinterest)
Optimize Images for Uploading to Pinterest article by Michelle Moore

You can see the image doesn’t take up all the allowed space, and is smaller and compressed to look dull and pixelated.
Optimize Images for Uploading to Pinterest article by Michelle Moore

AFTER

This is the image I uploaded using the NEW method of saving specifically for Pinterest. (see it on Pinterest)
Optimize Images for Uploading to Pinterest article by Michelle Moore

You can see the image takes up all its allowed space and is vibrant and true to the original. Compression is minimal.
Optimize Images for Uploading to Pinterest article by Michelle Moore

Here is the breakdown and easy steps to follow to save for uploading to Pinterest:
I’m only working with vertical images – because Pinterest is optimized for Vertical image viewing – and horizontal images look too small. If you want to post horizontal images, I recommend posting those on Facebook instead!

• Create a new template in Photoshop sized to 736 x 908 pixels at 72 DPI*
• Open the image(s) you want to work with
• Resize them to 736 on the short side (vertical images)
• Place image on blank canvas
• Add your logo
• Save as JPG
• Upload to your Pinterest profile!

*You can also just crop your image to this size by using the crop tool, then adding your logo & saving!

1 Comment

  1. So, Your Pinterest Images Look Discolored? Mine too. | Mike Cassidy Photography Blog
    March 20, 2014

    […] the same issues as me, and she found a workaround that worked for her.  You can see her solution here.  I tried resizing my images with the dimensions that worked for her, but in my case that […]