I’m so excited! Thank you to everyone who joined my first ever periscope this morning to watch me announce that I will be speaking at Click Away this October 7-9 right here in Seattle! I’m so honored to have been asked to come speak again, after teaching at Click Away in 2014. I will be bringing you a talk chock full of everything you ever wanted to know about running a Senior Portrait business. Keep reading to find out all the details and get yourself a ticket before they sell out!
Get excited! While you’re waiting for October to roll around, watch my senior portrait posing demo from Click Away 2014!
Here’s my class schedule for Click Away 2016 – I’ll be giving the same talk on both Friday and Saturday, so you can come learn about senior portrait photography – while also making sure to see all your other favorite speakers in action too!
Successful Senior Photography: Creating a Senior Portrait Brand that Teens Will Love
Join Michelle Moore as she shares how she created a niche senior portrait industry and grew her business to have a massive word-of-mouth following in her city of Seattle. She’ll discuss the ins and outs of running a senior portrait business, and how to market yourself to create a lasting brand that your clients will love. Michelle will take you step by step through her techniques on how to build your brand, as well as how to think about your online presence to market towards your ideal client. She’ll share her favorite marketing tips, and ways to reach your teen client when you are just starting out or trying to break into a new market. Michelle will discuss the importance of working with a professional makeup artist and the logistics of incorporating pro makeup for seniors into your business model. Plus, she’ll cover her senior rep program details, as well as provide a take-home handout to help you get started on your own! Lastly, Michelle will demonstrate her top posing tips with a senior model so you can see first hand how to create the images that sell. There will be time for a Q&A at the end, so come prepared to take notes and ask any follow-up questions about senior portrait photography.
Learn how to,
– Create a stellar online presence via your website & social media
– Develop unique marketing strategies to reach your teen clients
– Work with a pro makeup artist
– Build a “Senior Rep” program
– Pose your client for the sale with a live shooting demo with a high school senior
Pssst… Check out what classes I’m attending so we can save each other a seat <3 I can't wait to meet you!!!
Michelle Moore is an internationally respected & award winning commercial and portrait photographer residing in Seattle, WA. Well-known for her natural and fresh approach to photographing teens, and starting the successful hair & makeup trend in high school senior portrait photography; Michelle has been an industry leader in the Senior Portrait market for many years. In addition to her portrait work, Michelle is also a commercial and lifestyle photographer, working with clothing brands and companies to produce quality images for lookbooks, branding and advertising campaigns.
Michelle taught at the first Click Away conference in 2014 and is honored to be back in 2016!