I’ve put together a quick and dirty tips for switching gears in your Photography business that is similar to the talk I gave at our Business in Photography Networking Event last week – and hopefully will serve as a little cheat-sheet for those who came!
Want something more in-depth and personalized? Book a 90-minute Skype (or in person for those located in Seattle!) mentoring session with me this winter!
5 Tips for switching gears in your Photography business
Tell the world what you do:
This is so important – once you know exactly what you want, it will be so much easier to know the path forward. Tell your friends, family, and social media outlets what you are doing. Sending that energy out into the world will welcome opportunities back to you. Talk to strangers – and get the word out there! You never know who you might be talking to.
Show only what you want to attract:
Your branding (or re-branding) is the number one most important thing to your business! It’s important to put work out into the world that is exactly what you want to do. Potential customers/clients can really only visually understand exactly what they “see”. If you want to photograph high-end editorials for Vogue, you can’t show newborn baby photography on your website. If you know you can do it, you have to have specific examples that show exactly what it is you want to do.
Which leads us to portfolio building. If you don’t have what you want to attract in your portfolio already, you’re going to have to do some personal projects and portfolio building to get started. This is SO MUCH FUN because you can create exactly what you want to attract. I highly recommend doing personal projects and portfolio building as much as you can – and especially during your slow season to keep the appearance of being busy and keep those creative juices flowing.
Continue (quietly) with previous income until you can say “no”:
If you still rely heavily on newborn photography to pay the bills while you become a fashion photographer that is okay. Create separate online websites, or a private portfolio to showcase this work to your current/past clients. Just don’t share this work online. Only show what you want as you continue to build up this new part of your business.
Say yes to opportunities in your new field:
It’s important to learn/know your worth – however if you are switching paths (or just getting started) it’s okay (and important) to portfolio build, charge less, or take on lower-paying jobs to gain experience. As you learn and grow you can start charging as well as building your pricing to where you are charging adequately for your knowledge and skill in your specific niche.
Did I forget something? Leave a comment, or drop me an email at firstname.lastname@example.org